I was approached Stephanie Carpenter and the Hamilton Wood Type & Printing Museum to create the branding for their 2022 Wayzgoose conference. Being it was the first in-person conference since the COVID-19 pandemic, I wanted to do something bright, funky, and fun for this regathering of the letterpress community. I was inspired by 70s design, but didn’t want to be overly nostalgic either. Etta East, the typeface designed by Lynne Sun, was a cornerstone of the identity to bring that funk. There are 4 core colors, in 3 shades, for some of that monochromatic look of the era. I also designed some typographic patterns and a blobby one for backgrounds. The branding was used on a variety of items between name badges, programs, social media, presentation slides, and giveaways.